NEWSPAPER ADVERTISEMENT
Tim Burton brings this classic film to life. The concept behind the ad was to place the viewer in the characters environment while hinting at the horror that is about to take place.
BRAND IDENTITY & WEB DESIGN
A splash page was designed to let people know the site for this custom carpentry company based out of New York City is under construction.
Client: Jess Lilah
Technology: Photoshop, Illustrator, InDesign
Photography: Levi Bahn
FASHION LOOKBOOK
The challenge was to create an upscale label that fused abstract ideas and metaphors with the initials of her name. A lookbook was created to entice investors and brand her line of designer clothes.
Client: Personal Work
Technology: Pixar Typestry, Photoshop, Illustrator, InDesign
ENVIRONMENTAL GRAPHICS
Parking signs for downtown Brooklyn needed to be highly visible and extremly readable. The solution was a 3-dimensional sign that could be located from 360°.
WEB DESIGN
Warm modernism was the driving force behind this concept. Buzz words like space, dimensions, and environements drove the background. And simple, smooth, and sophisticated animations presents the work of this high end architecture firm.
NEWSPAPER ADVERTISEMENT
The movie is a sequel about how the Queen led her nation against Spain while battling to keep her romantic interest at home a secret. The concept was to shine light upon her three roles within the movie.
BOOK DESIGN
The concept for this promotional book was to highlight the beautiful photography of the interiors they have created. Their personal style and flair brought a lot of energy and excitement throughout all decisions when designing the book. The end product showcased their work and gave them a valuable resource in obtaining new clientele and seperate themselves from the competition. A shell sheet and company resume template were additionally created for their proposals.
Client: Various
Technology: Illustrator
BRAND IDENTITY
One symbol to communicate the core message and image of the entire company.
WEB DESIGN
Converted Information Architecture wireframes to the look and feel of the established concept. Production was created in photoshop and supplied to a development team.
WEB DESIGN
A splash page was designed to envoke adjectives like sexy, funky, mysterious, and exotic for this interior design company. The challenge was to create an environment that complimented and highlighted the photography.
WEB DESIGN
Concept for a florist company based in midtown manhattan. Functionality was the main goal and accomplished through letting the viewer find what they want, how they want.
SOFTWARE BRANDING
ACEIT is a cost estimating software suite most widely used by the United States Military. The challenge was to create an environment that promoted money, military, and wide functionality with a dynamic, consistent, and professional image.
Client: Personal Work
Technology: Photoshop, InDesign
MAGAZINE ADVERTISEMENT
The advertisement was intended to help stay-at-home moms obtain a new job. The concept was to create imagery that pulled the viewer in, while giving them a clever tagline to remember.
BOOK DESIGN
Artwork was created for this promotional book showcasing their exotic hotel locations and accomodations. The concept already established was create an environment for the images to sit and live in while being a supporting element to the exceptional photography.
Client: Be Fluent LLC
Technology: Photoshop, Illustrator
BRAND IDENTITY & WEB DESIGN
Concept sketches for a private english tutoring company based in midtown manhattan. The concept was to create a Brand people of all languages could trust and feel confident in the leraning under. The problem was that the Brand needed to stay fun, warm, and inviting, while still maintaining a professional edge over their competition.
Client: Personal Work
Technology: Illustrator
SUBWAY ADVERTISEMENT
A simple graphic illustration depicts how crazy our lives are and how the new technology from AT&T, called M Life, made your life simple and organized.
WEB DESIGN
Concepts were created to help establish their new clothing line and overall presence on the web. This start up jean company wanted to communicate words like, urban, trendy, sexy, socially conscious, designer cut, with a meticulous attention to detail. The logo was additionally redrawn to enhance and create a more prefessional and polished mark.
Client: Personal Work
Technology: Photoshop, Illustrator, InDesign
BRANDING
This upscale seafood restaurant was named and branded with a fresh, classy image that complimented the food, service, and atmosphere of the restaurant.
Client: Webco Marketing
Technology: Photoshop
USER INTERFACE
The challenge was to create a UI, for an intuitive search engine program, that used minimal space while containing large amounts of information. The solution was to create a toolbar which featured a plethra of customizable options, focusing on speed and pixel reduction. Drop down menus held additional information that optimized space.
WEB DESIGN
Dark Elegance was the theme and concept created for this flash based website. Kenny Hwang's work has been featured in magazines such as Vogue, W, Elle, Playboy, and Cosmopolitan.
NEWSPAPER SECTION COVER
The challenge was to showcase the New York International Auto Show held at the Jacob Javits Convention Center. Energy and the notion of an exclusive event were the main points of emphasis.
Client: Personal Work
Technology: Illustrator
IDENTITY
Capturing New York's perceived attitude and personality, this bug exterminator company was branded with a symbol that poked fun at what they do best.
WEB DESIGN
The challenge was to expand Cityfeet's traffic and presence on the web. The concept was to create a grid structure that emulated blocks and streets and communicated real estate in a clean, simple, and organized manner.
Client: Personal Work
Technology: Illustrator
LECTURE POSTER
The poster paid homage to Ed Fella's career and shined light upon his unique personality and quarky characteristics. A mailer and event ticket were also created.
Client: Personal Work
Technology: Illustrator, Photoshop, InDesign
BRANDING/PACKAGING
The metaphor of a first aid kit was used to brand the new version of Macromedia TechTool Pro 4, a system utility software for the Macintosh platform.
PROGRAM/EVENT SIGNAGE
The challenge was taking the already established look and creating a concept that made sense. A yellow gradient was mandatory therefore it was activated and used as a horizon line to promote travel and connote distance. The layout was kept open to breathe and feel relaxed.
WEB DESIGN
Graphics for the main content area were designed on several landing and internal pages. The challenge was to reverberate the concept and characteristics already established and implemented.
Client: Pratt Area Community Council
Technology: Illustrator, Photoshop, GoLive, BBEdit, FTP
WEB DESIGN
The Brand needed to communicate family, environmentally friendly, and affordable with a touch of class. I choose a bright earthly palette along with big open type that gave off the welcome home feeling. The decisions to display the content in the "sky" communicates a relaxing feeling and all the comforts of home.
Client: Personal Work
Technology: Photoshop, Illustrator, InDesign
ENVIRONMENTAL GRAPHICS
This NYC historic tourist attraction was given a whole new branding image that creates a fun and unique experience that fused together the heritage with the surrounding environment.
Client: Personal Work
Technology: Photoshop, Illustrator, InDesign
ANNUAL REPORT
The concept was to use a metaphor and highlight the intricacies that are essential in the functionality of a product or service.
NEWSPAPER ADVERTISEMENT
American Gangster told the story of a Harlem drug king-pin who used to smuggle heroin into the country inside of fallen soldiers coffins from the Vietnam War. The concept was to create a suspensful mystery while hinting at the plot of the story.